Enterprise 2.0 Glossary

Enterprise 2.0 Reading List.

Eight Steps to Enterprise 2.0

 

The Enterprise 2.0 term derives from Web 2.0 and is sometimes used to cover the introduction and implementation of social software within the enterprise, and the social and organizational changes related to its use. The term was coined by Andrew McAfee of Harvard Business School[1] in the Spring 2006 MIT Sloan Management Review.[2][3][4]

 

The term Enterprise Web 2.0 is sometimes used to cover the introduction and implementation of Web 2.0 technologies within the enterprise including those other than social software such as Rich Internet Applications (RIA), Software as as Service (SaaS), and Web as a Platform (WaaP).

 

Specific Web 2.0 and social computing tools that have been adapted for enterprise use include:

 

    * Hypertext and unstructured search tools

    * Wikis for authoring and linking

    * Weblogs for authoring and storytelling.

    * Social bookmarking for tagging and building folksonomy.

    * RSS Web Feed Server and Newsreaders for signaling

    * Collaborative planning software for peer-based project planning and management

    * Social Networking to connect people in or associated with an organization

    * Real-time Communications such as chat, audio and video conferencing and virtual environments

 

From: IDC's Whitepaper on Consumerizing the Enterprise. Web 2.0 in the workplace has so far been limited for the most part to the notion of enhanced content creation and sharing. One example is using a blog to add a human interactive touch to a vendor/customer or management/employee relationship. Another example is using a wiki to create central repositories of information to which any employee can contribute, thereby bringing to light previously hidden but useful information. But blogs and wikis are collaboration tools, and as such, they are useful mainly for sharing unstructured information associated with ad hoc or ongoing projects and processes, but not for structured informational retrieval.

On the other hand, most business processes rely on access to the appropriate structured data in real-time, or near real-time. These information pieces are spread across many enterprise applications, databases, and directories. Furthermore, because information is stored in different locations, the relation between the data is not obvious, and is usually only well understood by the information workers themselves.

Web 2.0 technologies might offer considerable efficiency potential to the enterprise relating to accessing structured information. For example, RSS allows users to define their own information "feeds" from data stored in corporate applications. Efficient use of RSS will essentially redefine how information is located and consumed in the enterprise. Another interesting development is the application mashup, a type of composite application. A mashup is a custom application that provides the context for merged data residing in multiple sources. Mashups also provide rich user interfaces that address the need for increased worker productivity by making it easier to find and use the information that a worker needs for a particular task or role. Collaborative planning tools, like Wrike, support emergent structures and empower organizations to bottom-up planning, information workers can plan and keep track of progress together with their help.

Through the adoption of Web 2.0 technology, information workers, like their consumer counterparts, will control their own user experience with more or less guidance from IT, and hence create for themselves the most intuitive and efficient work environment. The end result is improved worker productivity, morale and customer satisfaction.

 

Enterprise 2.0 articles

 

 

 

 

 

 Create your own educational wiki!HelpPublic, not yet premium Privacy Policy RSS